Why it matters: Snoop Dogg’s cannabis and vape brand, Dogg Lbs, has entered a five-year manufacturing and global distribution agreement with Hempacco Co. Under this agreement, Hempacco’s branded cannabinoid and nicotine vapor products will be distributed and sold by Aspire, a subsidiary of Ispire. This partnership aims to expand the reach of Dogg Lbs and set new standards in the cannabis industry.
What they are saying: Michael Wang, the Co-Chief Executive Officer of Ispire, highlighted Snoop Dogg’s global impact on the cannabis industry and expressed excitement about expanding the reach of Dogg Lbs. Sandro Piancone, the CEO of Hempacco, discussed the projected growth of the e-cigarette and vape market and how collaboration with Ispire will help Dogg Lbs expand its presence in this market.
The big picture: Snoop Dogg’s brand ventures in cannabis and hemp continue to expand. This partnership allows Dogg Lbs to enter the North American market in vape form after launching in Israel. It also reflects the growing popularity and potential of the hemp-derived cannabinoid market.
What to watch: Keep an eye on the success and expansion of Dogg Lbs in the North American vape market. This partnership with Hempacco and Ispire may serve as a model for future collaborations between cannabis and vape brands.
My take: Snoop Dogg’s ventures in the cannabis and hemp industries are a testament to his influence and ability to capitalize on emerging trends. This partnership with Hempacco and Ispire allows Dogg Lbs to reach a wider audience and sets a precedent for other celebrity cannabis brands. It will be interesting to see how Dogg Lbs performs in the vape market and if other celebrities follow suit in partnering with cannabis and vape companies.