Why it matters: The article discusses a collaboration between cannabis and lifestyle brand Khalifa Kush, founded by Wiz Khalifa, and clothing brand Camp High. The collaboration brings together cannabis and fashion with a focus on creativity, self-expression, and pushing boundaries.
What they are saying: Wiz Khalifa explains the connection between himself and Camp High, stating that he has been wearing their clothing for years and loves their quality and designs. He also emphasizes the alignment of their vibes and approach to working, making the collaboration a natural fit.
The big picture: The collaboration debuted at LA Fashion Week and features smoker-friendly designs that cater to a high but ambitious stoner mentality. The brands aim to highlight the connection between cannabis and a healthy lifestyle, as Wiz Khalifa has expressed that cannabis helps him breathe better during workouts.
What to watch: It will be interesting to see how the collaboration between Khalifa Kush and Camp High develops and if it expands to more markets. Additionally, observing the response from consumers and the impact of the collaboration on the cannabis and fashion industries will be worth monitoring.
Take: The collaboration between Khalifa Kush and Camp High seems to be a strategic move to target consumers who align with their shared values of creativity, self-expression, and a love for pushing boundaries. By combining cannabis and fashion, the brands aim to cater to a specific audience and potentially tap into new market segments.