**Why it matters:**
California residents’ attitudes towards the cannabis market have evolved over time, with growing support for legal cannabis and a desire to purchase from licensed retailers.
**What they are saying:**
Survey data from the California Department of Cannabis Control shows that a majority of Californians believe Proposition 64 has had a positive impact on the state, and a significant percentage feel it is important to purchase cannabis legally. However, there are still education gaps regarding the laws and regulations surrounding cannabis.
**The big picture:**
Despite California having the largest legal cannabis market in the world, illicit sales remain prevalent. The California Unified Cannabis Enforcement Taskforce has made progress in cracking down on illegal operations, but there is still work to be done to educate consumers and ensure compliance with regulations.
**What to watch:**
It will be important to monitor efforts to educate Californians about legal cannabis and to continue enforcing laws to combat illicit cannabis sales. The Real California Cannabis Campaign aims to provide consumers with information to make informed decisions and support legal businesses.
**My take:**
The evolving attitudes towards cannabis in California reflect a shift towards acceptance and support for the legal market. By addressing education gaps and cracking down on illegal operations, the state can further strengthen its cannabis industry and ensure the safety and well-being of its residents.
