Why it matters: Snoop Dogg is joining NBCUniversal’s coverage of the Olympic Games Paris 2024 as a special correspondent. He will provide regular reports for the Olympic Primetime Show and bring his unique spin to the coverage. This announcement comes after Snoop’s successful role as a commentator during the Tokyo Olympics in 2021.
What they are saying: Snoop Dogg expressed his excitement for the Olympics and promised to bring his “Snoop style” to the coverage. He will visit notable landmarks, attend competitions and events, and interact with athletes, their friends, and families. Molly Solomon, Executive Producer and President of NBC Olympics Production, praised Snoop’s commentary during the Tokyo Olympics and stated that he will add a unique perspective to the coverage.
The big picture: Paris will host the Olympic Games for the third time in its history, with the last hosting being in 1924. The organizers of Paris 2024 aim to make the games more accessible and showcase the city by holding competitions near iconic landmarks. NBCUniversal will use its broadcast network and streaming service Peacock as primary platforms for its coverage.
What to watch: With Snoop Dogg joining the coverage and the inclusion of Parisian landmarks in the games, Olympics organizers hope to increase viewership and ratings for the event. It will be interesting to see how Snoop’s presence and unique perspective enhance the viewing experience for audiences.
My take: Snoop Dogg’s addition to the Olympic coverage brings an exciting and entertaining element. His previous commentary during the Tokyo Olympics was well-received, and he has proven to be a popular commentator. The inclusion of Parisian landmarks in the games will provide a visually stunning backdrop. Overall, this move by NBCUniversal aims to attract a wider audience and add a fresh and engaging perspective to the coverage.
