Why it matters: Custom Cones USA and Headset’s white paper on “The State of the Pre-Roll Industry” demonstrates the continued growth of the pre-roll industry, with analysts predicting that pre-rolls will overtake flower as the largest selling product category by 2030. The report provides valuable insights for businesses involved in the production and sale of cannabis products, including the importance of potency, pricing, and product type in consumer decision-making.
What they are saying: The white paper draws on data collected from more than 300 cannabis industry players, including recreational and medical cannabis producers, brand agencies, dispensaries, and multi-state operators. The report explores various aspects of the pre-roll industry, from sales growth and consumer preferences to methods of creation and packaging.
The big picture: The white paper shows that pre-rolls are driving the cannabis market, with recreational pre-rolls, vapes, and edibles seeing increased market share, while wellness categories such as topicals, tinctures, and capsules are shrinking. The report also highlights the importance of potency in product selection, with consumers favoring infused pre-rolls for their higher THC content. As the price of regular pre-rolls decreases, businesses are turning to infused pre-rolls and multi-packs to maintain profitability.
What to watch: Analysts predict that pre-rolls will continue to dominate the cannabis market, with an increasing number of businesses producing or selling infused pre-rolls and multi-packs. The report notes that businesses looking to expand should consider production capacity, packaging methods, and the average size of pre-rolls. Industry players should also keep an eye on emerging cannabis markets and changing consumer preferences.
Takeaway: The white paper provides valuable insights for businesses involved in the cannabis industry, particularly those involved in the production and sale of pre-rolls. As the market continues to evolve, businesses that prioritize product quality, potency, and pricing, while staying informed on changing consumer preferences and emerging markets, will be best positioned for success.
