Why it matters: This article highlights the issue of trademark infringement within the cannabis industry and the impact it can have on businesses. It also sheds light on the increasing attention and recognition that cannabis brands are receiving from other industries, in this case, the culinary world.
What they are saying: Maven Genetics has received a cease and desist letter from the renowned Napa restaurant, The French Laundry, regarding their strain named French Laundry. In response, Maven Genetics has decided to retire the name and rebrand the strain as FKAFL, which stands for “formerly known as French Laundry.” Despite this setback, Maven Genetics remains committed to innovation and plans to introduce new strains that are offsprings of French Laundry.
The big picture: Trademark infringement is an ongoing issue in the cannabis industry, with various lawsuits being filed against cannabis brands for using names that infringe upon existing trademarks. This case emphasizes the need for cannabis companies to develop unique, trademarked names to avoid legal entanglements.
What to watch: It will be interesting to see how Maven Genetics reintroduces the rebranded strain, FKAFL, to the market and how it will be received by consumers. Additionally, cannabis brands should continue to be cautious when naming their products to avoid potential trademark infringement issues.
My take: Trademark infringement is a serious concern for cannabis businesses, as it can result in costly legal battles and damage to their reputation. It is crucial for companies to prioritize developing unique, trademarked names to protect their brand and avoid any potential legal issues. The case of Maven Genetics serves as a reminder of the importance of intellectual property rights within the cannabis industry.
