Why it matters: The collaboration between Lee denim company and the estate of Jean-Michel Basquiat celebrates the work of the iconic neo-Expressionist artist. This collaboration allows everyday people to own clothing featuring Basquiat’s art, making it more accessible and inclusive.
What they are saying: Lee’s global vice president of marketing, Brigid Stevens, explains that the collaboration combines art, style, and culture to create unique and timeless pieces. Basquiat’s departure from societal norms and his rejection of draftsmanship made his work appealing.
The big picture: Basquiat went from being homeless and tagging SAMO to selling high-priced artwork that is now among the most expensive American art of all time. The collaboration with Lee allows Basquiat’s name and art to be kept alive and accessible to a wider audience.
What to watch: The impact of this collaboration on the accessibility and appreciation of Basquiat’s art. It will be interesting to see if more collaborations with diverse artists and brands will emerge, making art more inclusive and reaching a wider range of audiences.
My take: The collaboration between Lee and Basquiat’s estate highlights the power of art to transcend boundaries and bring meaningful collaborations to life. It opens up the world of art to everyday people and promotes a deeper appreciation for Basquiat’s unique artistic vision. This collaboration is a step towards making art more accessible and inclusive, allowing more people to engage with and enjoy the work of iconic artists like Basquiat.
