Why it matters: The cannabis industry has a significant education gap, with inaccurate information and misconceptions about the plant widely prevalent. This lack of education affects various aspects of the industry, from medical patients and professionals to job training and youth consumption. The industry’s efforts to educate the public have been inadequate, with high-level information that fails to reach casual consumers.
What they are saying: The author highlights examples of misinformation in the industry, such as misconceptions about the effects of indica and sativa strains and the undue focus on THC percentages as a measure of quality. The industry’s education initiatives often fall short, and budtenders often rely on inaccurate information when assisting customers. The article includes quotes from industry professionals and consumers expressing frustration with the lack of accurate education in the cannabis space.
The big picture: The education gap in the cannabis industry goes beyond just a gap and can be likened to a wide valley or canyon. The lack of accurate information affects consumer decision-making and perpetuates misconceptions. Despite efforts to educate, the industry has not effectively reached the broader public, and there is a need for reliable sources of information.
What to watch: Consumers should be cautious and skeptical of their sources of cannabis education, carefully examining the motives and potential biases of the information provided. Traditional print media, podcasts, and in-person events featuring credible experts can be valuable sources of reliable information. The industry should prioritize more accessible and accurate education initiatives to bridge the gap and dispel misconceptions.
Take: The article highlights an essential issue in the cannabis industry—the lack of accurate education. It is crucial for consumers to seek reliable sources of information and critically evaluate the information they receive. The industry needs to do more to educate the public effectively and address misconceptions about cannabis.
