Why it matters:
The Cannabis Start-Up Competition at Boston University showcases the entrepreneurial opportunities in the cannabis industry and highlights the growing acceptance and normalization of cannabis.
What they are saying:
The winning start-up, JoinME, is an app that connects stoners with common goals and interests. It aims to provide social support and reduce potential negative effects of cannabis use.
The big picture:
The event is organized by Green Lion Partners, a cannabis-industry business strategy firm, and it emphasizes the importance of advocacy and social equity within the cannabis industry. The competition allows BU students and alumni to develop innovative cannabis-related businesses.
What to watch:
JoinME plans to set up a university ambassador program and advertise in local smoke shops and dispensaries. The judges also highlighted the importance of inclusivity and diversity within the app and the company.
My take:
This article shows the increasing acceptance and opportunities in the cannabis industry. The competition not only fosters entrepreneurial spirit but also emphasizes the need for social equity and responsible business practices in this emerging industry. JoinME’s focus on social support and reducing negative effects aligns with the growing interest in the overall well-being and responsible use of cannabis.
