Why it matters: The merger of two cannabis industry groups in Oregon comes at a time when the state’s market for legal marijuana is experiencing a downturn. The merger aims to create a unified voice for the industry and advocate for better regulations and opportunities.
What they are saying: Hunter Neubauer, a board member of the newly merged group, emphasized the need for a united platform where members can advocate for the industry and its future. Mike Getlin, the board chair of the Cannabis Industry Alliance of Oregon, expressed the desire for the industry to thrive and not be dominated by out-of-state or overseas interests.
The big picture: The Oregon cannabis industry has faced challenges such as oversupply, low prices, high taxes, and competition from unlicensed operators. Many businesses have failed, and consolidation has become common. The merger aims to align the industry towards common goals and address these challenges.
What to watch: Observers should monitor how the merger impacts the industry’s ability to navigate regulatory issues, advocate for better conditions, and address the oversupply problem. The industry’s response to the La Mota scandal and its fallout, including the strain in communication with the state legislature, is also worth monitoring.
My take: The merger of these two cannabis industry groups in Oregon reflects the need for the industry to come together during challenging times. By joining forces, they can amplify their voice, advocate for better regulations, and work towards a more sustainable future. The oversupply issue, in particular, needs to be effectively addressed to stabilize the market and ensure the viability of businesses. Overall, the merger is a positive step towards creating a stronger and more unified cannabis industry in Oregon.
