Why it matters:
The article discusses the difference in drug advertising between America and Europe, highlighting the prevalence of prescription drug commercials on American television. It also brings attention to the role of the Sackler family and their involvement in the opioid crisis through their pharmaceutical company, Purdue Pharma.
What they are saying:
The author reflects on their experience of moving from Europe to America and observing the overwhelming amount of drug commercials on American TV. They reference the Netflix series “Painkiller” which explores the connection between the Sackler family’s marketing of OxyContin and the high death toll attributed to the drug. The article critiques the portrayal of the Sacklers in the series, focusing on family drama and wealth, which conflicts with the perspective of the victims.
The big picture:
The article highlights the pervasive issue of prescription drug advertising in America and its connection to the opioid crisis. It raises concerns about the for-profit healthcare system in the US, where the interests of pharmaceutical companies may not align with patient well-being.
What to watch:
The portrayal of the Sackler family in “Painkiller” and how it addresses the opioid crisis may attract attention and raise awareness about the issue. It remains to be seen if the series will provide a respectful treatment of the victims and the tragedy as compared to other documentaries on the topic.
My take:
The article brings attention to the stark differences between drug advertising in America and Europe, shedding light on the influence of pharmaceutical companies in the US. The opioid crisis and the role of the Sackler family are crucial issues that deserve careful and respectful storytelling to raise awareness and push for change.
