Why it matters: Nashville’s nightlife scene is embracing THC beverages, such as Crescent 9 THC Seltzer, as a new alcohol alternative. With the growing demand for beverages that satisfy non-drinkers, the cannabis beverage market is expected to grow to $19 billion by 2028.
What they are saying: A growing number of bars in Nashville, including the famous Exit/In music venue, are adding THC drinks to their menus. THC seltzer, in particular, is growing in popularity due to its fast-acting effects and lack of hangover. Despite recreational and medicinal marijuana not being legal in Tennessee, hemp-derived THC is legal, and the industry is flourishing.
The big picture: The cannabis beverage market is expanding rapidly, fueled by the increasing demand for non-alcoholic options. Bars across the country are embracing THC drinks as alcohol alternatives, with cities like New Orleans and Nashville leading the charge.
What to watch: As the cannabis beverage market continues to grow, we can expect to see more bars and venues adding THC drinks to their menus. However, with the legal limitations of marijuana in some states, the focus may shift to hemp-derived products like THC seltzer.
My take: As someone who doesn’t drink alcohol, I’m excited to see more options in the cannabis beverage market. THC seltzer seems like a great alternative for those looking to relax and have fun without the negative consequences of alcohol. It will be interesting to see how this market evolves and how it impacts the overall nightlife scene.
