**Why it matters:** Jones Soda’s cannabis arm, Mary Jones, has received approval to operate in Ontario, Canada, and plans to launch THC-infused beverages in Q1 2024. The company is collaborating with Tilray Brands for manufacturing and distribution in Canada.
**What they are saying:** Jones Soda CEO David Knight stated that Canada’s recreational cannabis sales have been increasing, and the company is excited to bring Mary Jones to the Canadian market. Tilray Canada President Blair MacNeil expressed enthusiasm for the partnership and the opportunity to produce Mary Jones’ unique beverages at Tilray’s facility in London, Ontario. Andrew von Teichman, CEO of Green Hedge, highlighted the growing demand for infused beverages in Canada and around the world.
**The big picture:** This announcement indicates the expansion of the THC-infused beverage market in Canada. Jones Soda’s entry into the market further diversifies the options available to cannabis consumers and taps into the increasing demand for infused beverages.
**What to watch:** It will be interesting to see how Mary Jones’ THC-infused sodas are received in the Canadian market and how they compete with other infused beverage brands. Additionally, the potential future expansion of Mary Jones into other cannabis categories in Canada is worth monitoring.
**Your take:** The Canadian cannabis market is continuing to evolve and expand, with companies like Jones Soda recognizing the opportunity for growth. The introduction of THC-infused beverages in Canada provides consumers with additional options and showcases the creative potential of cannabis products.
