Why it matters: This article highlights the success story of Wood Wide High Craft, a cannabis company in Mendocino County, California, amidst the challenges faced by the cannabis industry in the state. It sheds light on the company’s origins, growth, and securement of permits in a highly regulated market.
What they are saying: Wood Wide High Craft’s co-founder, Michael Strupp, discusses their journey from starting as teenagers growing cannabis in the hills to becoming a successful cannabis company. He emphasizes the importance of their community in acquiring knowledge and experience in cannabis cultivation. Strupp also mentions the impact of Proposition 215 in changing the perception and recognition of Mendocino County in the cannabis industry.
The big picture: Wood Wide High Craft’s story reflects the resilience and determination of cannabis entrepreneurs in California. Despite facing price crashes and regulatory challenges, the company has managed to establish itself as a top player in the market. This highlights the potential for success in the industry, but also underscores the need for regulatory reforms and support for outdoor farmers.
What to watch: It will be interesting to see how Wood Wide High Craft expands its presence in California and navigates the evolving cannabis market. Additionally, the potential reforms in Mendocino County to support struggling outdoor farmers could have a significant impact on the local cannabis industry.
My take: Wood Wide High Craft’s story demonstrates the importance of community, knowledge-sharing, and adaptability in the cannabis industry. It also highlights the challenges faced by small farmers and the need for regulatory changes to support their sustainability. Overall, Wood Wide’s success is inspiring and showcases the potential for growth and success in California’s cannabis market.
