Why it matters:
The recently published research examines how watching the same thing can bring people together. In a highly polarized and distrustful society, shared experiences have the potential to bridge divides and increase cooperation among people.
What they are saying:
According to the research, the “theory of collective mind” refers to the human ability to take in a collective perspective, ascribing a unified mental state to a group of agents with convergent experiences. Shared attention and synchronous arrival of shared information can lead to the psychological amplification of co-attended stimuli, the creation of relational bonds, and increased cooperation among those sharing the experience.
The big picture:
The United States is experiencing a decline in institutional trust and an increase in political polarization. Distrust in institutions and animosity towards opposing political parties are on the rise. In this context, shared experiences can still serve as a unifying force when public trust and political consensus are lacking.
What to watch:
As society becomes more divided, it will be important to find ways to foster shared experiences. This can include watching events like the Super Bowl together or creating opportunities for collective attention and shared goals. Understanding the impact of shared experiences on memory, emotions, motivation, and behavior can help in designing interventions to bridge divides and promote cooperation.
My take:
This research sheds light on the potential of shared experiences to bring people together despite their differences. It provides valuable insights into the human capacity for collective perspective and the importance of shared attention. In a society where polarization and distrust are rampant, finding common ground through shared experiences can play a crucial role in fostering unity and cooperation.
