Why it matters: The article discusses the controversy surrounding the removal of a mural of rapper Notorious B.I.G. at a Brooklyn dispensary due to strict cannabis advertising rules in New York. The mural has been a beloved tribute to Biggie and his impact on the local community.
What they are saying: The mural was painted by artist Huetek and featured Biggie as a baby with the word “Brooklyn” beside it. The artist described it as a love letter to all creative souls and a reminder to pursue goals and fight for what they believe in. The dispensary, The Emerald Dispensary, did not want to remove the mural, but they were warned by the state’s Office of Cannabis Management that it could impact their store’s opening. The co-founders of the dispensary expressed their disappointment at having to paint over the mural.
The big picture: Notorious B.I.G. is highly respected in Brooklyn, and the mural has become a symbol of his impact on the community. However, strict regulations on cannabis advertising in New York forced the dispensary to remove the mural to comply with the rules. This incident highlights the challenges that businesses in the cannabis industry face when it comes to branding and advertising.
What to watch: It will be interesting to see if there are any changes to the regulations on cannabis advertising in New York in the future. The controversy surrounding the removal of the Notorious B.I.G. mural could spark a conversation about finding a balance between promoting cannabis businesses and preserving local art and cultural symbols.
My take: It is unfortunate that the dispensary was forced to remove the mural, as it was a beloved tribute to a local icon. It seems that there should be some flexibility in the regulations to allow for the display of cultural and community-related artwork. It is important for the cannabis industry to find ways to promote their businesses while also respecting local communities and their cultural heritage.
