Why it matters: With the increasing number of legal cannabis brands, it can be challenging for consumers to select products with confidence. Choosing a company with a strong presence in the market can simplify the process. Moxie is one such company, boasting an award-winning history and extensive product line.
What they are saying: Moxie was founded in California in 2014 and provides customers with high-quality recreational and medical marijuana products from its library of hundreds of cannabis varietals. They strive to produce potent, flavourful concentrates fit for the most discriminating cannabis connoisseurs utilizing pharmaceutical-grade technology and strict safety standards in their cultivation facilities. The company launched sustainability efforts in 2020 to reduce plastic use and become a carbon-negative cannabis operator.
The big picture: Moxie, based in California, is available in four states. The company was the first cannabis company to be licensed by California regulators and holds a place in weed history. The announcement of High Times acquiring Moxie’s California operation in 2022 will complement High Times portfolio of cannabis holdings in California, the largest legal marijuana market in the world.
What to watch: Given Moxie’s acquisition, it is possible that the company will expand into new markets nationwide. Its sustainability practices and reputation for high-quality products may make it a sought-after company in the industry.
My take: Moxie’s acquisition by High Times shows that established companies look to collaborate and expand their products. Besides, sustainable practices are becoming essential in any industry, and I am interested to see how the company’s commitment to being carbon-negative plays out and whether other cannabis operators will follow this path and adopt environmentally conscious measures.
