Why it matters: The cannabis brand Evol, created by musician Future, has expanded to Nevada through a partnership with Redwood Cultivation. This move marks the brand’s expansion into another state and demonstrates its growth and popularity in the cannabis industry.
What they are saying: Redwood Cultivation’s CEO expressed excitement about collaborating with Future and introducing his suite of premium THC products to Nevada. Future himself emphasized that Evol represents longevity, consistency, hard work, and quality. President and Chairman of Carma HoldCo highlighted the trust and excitement consumers have in Future’s endorsement.
The big picture: The expansion of Evol into Nevada highlights the increasing influence of celebrity-endorsed cannabis brands. The partnership between Future and Carma HoldCo aims to create a cannabis lifestyle brand that resonates with Future’s community and delivers high-quality products to fans and a wider audience.
What to watch: Keep an eye on the success of Evol’s launch in Nevada and its reception among consumers. The availability of more THC, CBD, and Delta 8/9 THC products in the state will also be worth monitoring.
My take: The expansion of Evol into Nevada is a strategic move for the brand, as it taps into a new market and strengthens its presence in the cannabis industry. The partnership with Redwood Cultivation and the endorsement from Future bring credibility and excitement to the brand. This expansion highlights the growing acceptance and popularity of cannabis products, particularly those endorsed by influential figures like Future.
