Why it matters:
Method Man’s cannabis brand TICAL is entering New York’s adult-use cannabis market, which is significant as New York has a large consumer base and strong cultural ties to cannabis and hip hop.
What they are saying:
TICAL co-founder and COO Joshua “Raz” Rassin emphasizes the brand’s deep roots in New York and its mission to bring high-quality, small-batch cannabis products to the market. They have partnered with Central Processors NY and Adirondack Hemp Company, two top producers in the state.
The big picture:
With the legalization of adult-use cannabis in New York, there is an opportunity for brands like TICAL to establish themselves in the market. TICAL aims to dominate the New York adult-use market by offering premium products and leveraging Method Man’s personal connection to the state.
What to watch:
Watch for the initial launch of Central Processors’ prerolls and edibles, followed by more products in the coming months. Keep an eye on TICAL’s distribution partnerships with select retailers and the response from consumers in the New York market.
My take:
Method Man’s entrance into New York’s adult-use cannabis market through his brand TICAL is a smart move. New York has a strong cannabis culture, and Method Man’s personal connection to the state and his influence in the hip hop community give TICAL a unique advantage. By partnering with top producers, TICAL can position itself as a leader in the market and tap into the high demand for quality cannabis products in New York.
