Why it matters:
The article discusses the success and popularity of Doja Exclusive’s Hollywood Strain Premiere Party, a direct-to-consumer sales event for cannabis products. It highlights the challenges of traditional dispensary retail and the advantages of a pop-up model for promoting and selling weed.
What they are saying:
Ryan Bartholomew, the founder of Doja Exclusive, explains that traditional dispensaries are becoming impractical for marketing weed due to slow supply chains and products arriving less than fresh. He believes that consumers are not excited about shopping at dispensaries. Instead, he prefers a direct-to-consumer approach where customers can buy fresh batches of weed directly from him.
The big picture:
Doja Exclusive aims to circumvent traditional retail and build hype around new strains by organizing the Hollywood Strain Premiere Party. The event
