Why it matters:
– Learning about cannabis can be overwhelming for new consumers.
– New Rituals provides hands-on guidance and education for those interested in trying cannabis.
– The founder, Lexi Kafkis, noticed a lack of proper guidance from existing cannabis brands.
– New Rituals aims to bridge the gap between ancient cannabis rituals and modern-day wellness.
What they are saying:
– Cannabis has been used for thousands of years by ancient cultures across the world.
– Kafkis believes that the knowledge of cannabis traditions has been lost due to prohibition.
– She emphasizes the need for a more feminine approach to cannabis, focusing on wellness and microdosing.
– Kafkis
