Why it matters: The article highlights that major social media platforms, including Meta (formerly Facebook), are gradually becoming more accepting of cannabis-related advertising. This shift is significant for the cannabis industry, as it opens up new avenues for promotion and education about CBD and related products.
What they are saying: Meta announced a new policy allowing the promotion of legally permissible, non-ingestible CBD products in the U.S., Canada, and Mexico. The company clarified the distinction between hemp and CBD products and removed the requirement for written permission to run ads. However, the policy still prohibits the promotion of THC products and cannabis products containing psychoactive components.
The big picture: This policy change by Meta reflects a broader trend of social media platforms becoming more lenient towards cannabis-related advertising. It demonstrates the growing acceptance and normalization of CBD products in society. However, restrictions still remain, particularly regarding THC products and targeting underage audiences.
What to watch: It will be interesting to see if other social media platforms follow suit and revise their advertising policies for CBD and related products. Additionally, industry stakeholders should monitor any further updates or changes to Meta’s policy, as it may impact their marketing strategies.
My take: This article highlights the evolving stance of major social media platforms towards cannabis advertising. The fact that Meta is loosening restrictions on CBD-related ads illustrates the mainstreaming of CBD products. While this policy change is a positive step for the industry, further alignment between platform policies and changing regulations is necessary to fully capitalize on the potential of cannabis advertising on social media.
