Why it matters: High Times is holding its first in-person People’s Choice Cannabis Cup in New Mexico since the pandemic began.
What they are saying: High Times VP of Events Mark Kazinec explained that the Cannabis Cup aims to put the spotlight on some of the best cannabis products available in the state and celebrate it for everyone, from the OG growers who know how to talk about terpene profiles to the soccer moms trading their glass of wine for a joint at night.
The big picture: High Times’ announcement about the New Mexico Cannabis Cup follows the return of other People’s Choice Edition cannabis competitions in Michigan, Southern California and Oregon, for which winners are due to be announced throughout the year.
What to watch: High Times will partner with Redman and Method Man to welcome in New Mexico’s first Cannabis Cup winners in their hall of fame, with a live performance held at the Rio Rancho Events Center.
Give your take: It’s interesting to see High Times holding an in-person cannabis event once again since the pandemic started, given the challenges of the industry regarding regulation and social distancing. It’s worth watching how this will be carried out effectively and safely, and what impact it will have on the cannabis industry in New Mexico.
